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Ms. Beehiiv News
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RYSE and Shine: Don’t Sleep On This Smart Home Company
Ring 一 Acquired by Amazon for $1.2B.
Nest 一 Acquired by Google for $3.2B.
Smart home companies have seen some spectacular exits, yielding massive returns for early investors, yet one category in this burgeoning industry has eluded adoption - Smart Shades. High prices and complex installation procedures have prevented the mass adoption of smart shades despite their benefits, and one company is set to change that.
RYSE is the tech firm poised to dominate this category (growing at an astonishing 55% annually), and their public offering of shares priced at just $1.75 has opened. Existing shareholders have seen their shares grow by over 20X, and their products have just launched in over 100 Best Buy stores.
Retail distribution was the main driver behind the acquisitions of both Ring and
Nest, and RYSE’s exclusive deal with Best Buy resembles that which led Ring and Nest to their billion-dollar buyouts.